Media City Bergen has placed Bergen (Norway) on the map as the first media cluster in Scandinavia. The eye-catching geometric shapes and black and white contrasts of the newly transformed building that houses this cluster serve as a neutral but expressive backdrop for the video productions projected on the façade. Streetlife has contributed to the project with it’s impressive Open Pillars that have been incorporated in, and enhance, the architecture of the outdoor area.
The Media City Bergen (MCB) cluster serves as the headquarters for over 100 media and tech companies and houses 1,200 employees. Comprising of a floor area of 45,000 m², the high-profile building designed by MAD Arkitekter is not only the largest structure in the city centre, it’s also the tallest.
The octagonal shape of the three existing towers, originally dating from the early 1980s, inspired the overall design transformation. These structures gave rise to the geometric shapes articulated in the building’s interior as well as in the outdoor space designed by Smedsvig Landskapsarkitekter.
The Odd Frantzens Plass is located between MCB and the Norwegian Naval Academy. An important access point to the media cluster and a convivial meeting place, this plaza has been upgraded with light-coloured paving and contrasting triangles that mirror the lines of the building. It is here that Streetlife’s triangular Open Pillars have been incorporated and match perfectly with the chosen form language
Due to the distinctive open design pattern, vegetation can climb and grow around the pillars, thus allowing for the introduction of vertical greenery with only a very small footprint. These six-metre tall slender columns serve as attractive evergreen elements that cast little shadow. For this project the Open Pillars were finished in a white coating for the first time, splendidly accentuating the abstract pattern and contrasting sharply with the dark plinth of the building.
The Open Pillars in Bergen are equipped with LED lighting that spreads pleasant atmospheric light in the evening. These striking elements belong to Streetlife’s Street Furniture collection and are real eye-catchers that leave a big impression in a small space. Used as monumental focal points, signposts, light objects or even vertical gardens, Open Pillars are LED-ready and available in CorTen or powder coated steel. They come in two sizes: four metres and six metres.
Other recently completed projects with Streetlife Open Pillars can be found in Miami (USA), Alingsås (SE), Geneva (CH) and Pori (FI).